The Impact and Factors Affecting Information and Communication Technology Adoption in Small and Medium-Sized Enterprises: A Perspective from Pakistan

SMEs are one of the main contributors to job creation and GDP. To ensure sustainability their business meet market needs, owner-managers these days, switch functioning from traditional latest technological frameworks. However, even after adoption, local still not fully able exploit reap benefits information communication technologies (ICTs). understand this issue, research focuses on two objectives. First, it highlights impact ICT usage SMEs. And, second, tries identify different factors that affect ICTs adoption in Main contribution is extends Technology Acceptance Model (TAM) antecedents Perceived Usefulness (PU) Ease Use (PEOU) as a theoretical framework. For research, qualitative interviews were conducted ten (10) Pakistan. A careful thematic analysis interview data reveals emergence five themes: SMEs, cultural decisions, affecting entrepreneurial characteristics owner-managers, role governments institutional support leading successful Findings study have significance for SME’s government bodies, relevant authorities who wish address issues pertaining increase among